TY  - BOOK
AU  - Windahl,Swen
AU  - Olson,Jean T.
AU  - Signitzer,Benno
TI  - Using communication theory: an introduction to planned communication 
SN  - 0803984308
AV  - P95.815 .W56 1992
PY  - 1992///
CY  - London, Newbury Park, Calif.
PB  - Sage Publications
KW  - Communication planning
KW  - Mass media
KW  - Planning
N1  - Includes bibliographical references (p. [223]-242) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html
ER  -