Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / 
Evert Gummesson. 
 - 3rd ed. 
 - London ;  Boston, MA :  Elsevier,  2008. 
 - xiv, 376 p.:  ill.;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750654074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G86 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/12