Essentials of marketing research / 
Joseph F. Hair, Jr. ... [et al.]. 
 - 1st ed. 
 - Boston :  McGraw-Hill/Higher Education,  c2008. 
 - xvi, 382 p. :  ill. ;  26 cm. 
<br/><br/> Includes bibliographical references (p. [358]-361) and index. 
<br/><br/><label>ISBN: </label>0073381020 (alk. paper) 9780073381022 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .E894 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/3