McCabe, Scott. <br/><br/>
Marketing commuincations in tourism and hospitality:  concepts, strategies and cases / 
Scott McCabe. 
 - 1st. ed. 
 - Amsterdam, Boston :  Elsevier,  2009. 
 - xx, 300:  ill.;  28 p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.