TY  - GEN
AU  - McCabe,Scott
TI  - Marketing commuincations in tourism and hospitality: concepts, strategies and cases 
SN  - 9780750682770
PY  - 2009///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index
ER  -