Aaker, David A. <br/><br/>
Marketing research /  
David A. Aaker, V. Kumar, George S. Day. 
 - 7th ed. 
 - New York :   Wiley ,   c2001. 
 - xvi, 751 p. :   ill. ;   27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471363405 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>00035933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/3