Everett, Robert F. <br/><br/>
The entrepreneur's guide to marketing / 
Robert F. Everett. 
 - Westport, Conn. :  Praeger,  2009. 
 - xvi, 179 p. :  ill. ;  25 cm. 
 - The entrepreneur's guide,  1939-2478 .
 - Entrepreneur's guide (Westport, Conn.) .
<br/><br/> American Window 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. 
<br/><br/><label>ISBN: </label>0313350485 (alk. paper) 9780313350481 (alk. paper) 
<br/><br/><label>LCCN: </label>2008032608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Sales management.<br/>Small business marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .E896 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8