Anderson, Rolph E. <br/><br/>
Personal selling :  achieving customer satisfaction and loyalty / 
Rolph E. Anderson, Alan J. Dubinsky. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xxii, 504 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 469-477) and indexes. 
<br/><br/><label>ISBN: </label>0618260455 
<br/><br/><label>LCCN: </label>2002109348 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Sales personnel.<br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .A524 2004 
<br/><br/><label>Dewey Class. No.: </label>658.85