Zook, Chris,  1951- <br/><br/>
Beyond the core :  expand your market without abandoning your roots / 
Chris Zook. 
 - Boston :  Harvard Business School Pub.,  c2004. 
 - xv, 214 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. 
<br/><br/><label>ISBN: </label>1578519519 (alk. paper) 
<br/><br/><label>LCCN: </label>2003013374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate profits.<br/>Corporations--Growth.<br/>Industrial management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD2746  / .Z657 2004 
<br/><br/><label>Dewey Class. No.: </label>658.4/06