TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising / 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072415444 (alk. paper)
AV  - HF5821 .B62 2002
U1  - 659.1 21
PY  - 2002///
CY  - Boston : 
PB  - McGraw-Hill Irwin , 
KW  - Advertising
N1  - Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed; Includes bibliographical references and indexes
ER  -