Seybold, Patricia B.

The customer revolution : how to thrive when customers are in control / Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis. - 1st ed. - New York : Crown Business, c2001. - xvii, 395 p. : ill. ; 25 cm.

Includes index.

0609607723

00065929


Brand name products--United States.
Consumers--United States.
Industrial management--United States.
Product management--United States.
Technological innovations--Management.--United States

HD70.U5 / S436 2001

658.8/12