TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Guolla,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0070898588 (alk. paper)
AV  - HF5823 .B387 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill Ryerson
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes indexes
ER  -