Berger, Arthur Asa, 1933-

Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author. - 3rd ed. - Lanham : Rowman & Littlefield Publishers, c2007. - xxv, 217 p. : ill. ; 24 cm.

American Window

Includes bibliographical references (p. 203-210) and index.

0742554430 (cloth : alk. paper) 0742554449 (pbk. : alk. paper) 9780742554436 (cloth : alk. paper) 9780742554443 (pbk. : alk. paper)

2006100596


Advertising--United States.
Consumer education--United States.
Popular culture--United States.

HF5823 / .B438 2007

659.10420973