Zaltman, Gerald, <br/><br/>
Creating social change. 
[Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman. 
 - New York,  Holt, Rinehart, and Winston  [1972] 
 - xviii, 676 p.  illus.  24 cm. 
 - Holt, Rinehart, and Winston marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030802628 
<br/><br/><label>LCCN: </label>73167810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social change.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions--1945-
<br/><br/><label>LC Class. No.: </label>HM101  / .Z28 
<br/><br/><label>Dewey Class. No.: </label>301.2408