TY  - BOOK
AU  - Zaltman,Gerald
AU  - Kaufman,Ira
AU  - Kotler,Philip
TI  - Creating social change
T2  - Holt, Rinehart, and Winston marketing series
SN  - 0030802628
AV  - HM101 .Z28
U1  - 301.2408 
PY  - 1972///]
CY  - New York
PB  - Holt, Rinehart, and Winston
KW  - Social change
KW  - United States
KW  - Social conditions
KW  - 1945-
N1  - Includes bibliographical references
ER  -