Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 7th ed. 
 - Boston :  Pearson/Allyn & Bacon,  2004. 
 - xxvii, 516 p. :  ill. ;  29 cm.+  1 computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205418481 
<br/><br/><label>LCCN: </label>2004044716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2004 
<br/><br/><label>Dewey Class. No.: </label>302.23