TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 020549370X (alk. paper)
AV  - P90 .V53 2008
U1  - 302.23 22
PY  - 2008///
CY  - Boston, MA
PB  - Pearson Allyn and Bacon
KW  - Mass media
N1  - Taken from : media of mass communication , 8th ed; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip076/2006100839.html
ER  -