The service-dominant logic of marketing :  dialog, debate, and directions / 
Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2006. 
 - xviii, 449 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0765614901 (cloth : alk. paper) 076561491X (pbk. : alk. paper) 9780765614902 (cloth : alk. paper) 9780765614919 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2005024992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Marketing--Philosophy.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S377 2006 
<br/><br/><label>Dewey Class. No.: </label>658.812