Honebein, Peter C.,  1963- <br/><br/>
Creating do-it-yourself customers :  how great customer experiences build great companies / 
Peter C. Honebein, Roy F. Cammarano. 
 - Australia :  Thomson; American Marketing Association (AMA)  c2005. 
 - xv, 264 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p.46-253)  and index. 
<br/><br/><label>ISBN: </label>0324311540 9780324311549 
<br/><br/><label>LCCN: </label>2005019734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer education.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>TX335  / .H5525 2005 
<br/><br/><label>Dewey Class. No.: </label>640.73