TY  - BOOK
AU  - Honebein,Peter C.
AU  - Cammarano,Roy F.
TI  - Creating do-it-yourself customers: how great customer experiences build great companies 
SN  - 0324311540
AV  - TX335 .H5525 2005
U1  - 640.73 22
PY  - 2005///
CY  - Australia
PB  - Thomson; American Marketing Association (AMA)
KW  - Consumer education
KW  - Customer relations
N1  - Includes bibliographical references (p.46-253)  and index
UR  - http://www.loc.gov/catdir/toc/ecip0515/2005019734.html
ER  -