Shao, Alan T. Marketing research : an aid to decision making / Alan T. Shao. - 1st ed. - Cincinnati, OH : South-Western College, c1999. - xix, 597 p. : ill. ; 28 cm. ISBN: 0538881925 LCCN: 98023818 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .S469 1999 Dewey Class. No.: 658.83