Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
 Integrated advertising, promotion & marketing communications 
Kenneth E. Clow, Donald E. Baack. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - xxvi, 638 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130175781 
<br/><br/><label>LCCN: </label>2001034371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2002 
<br/><br/><label>Dewey Class. No.: </label>659.1