Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 8th ed. 
 - Burr Ridge, Ill. :  Irwin,   1994. 
 - xv, 624 p. :  ill. (some col.) ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256122407 
<br/><br/><label>LCCN: </label>93048793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E65 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8