McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Jr., Roger Gates. 
 - Minneapolis/St. Paul :  West Pub. Co.,  c1995. 
 - 1 v. (various pagings) :  ill. (some col.), maps ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0314042830 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>94020227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 1995 
<br/><br/><label>Dewey Class. No.: </label>658.83