TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0314042830 (pbk. : alk. paper)
AV  - HF5415.2 .M3825 1995
U1  - 658.83 20
PY  - 1995///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -