Malhotra, Naresh K. <br/><br/>
Basic marketing research :  applications to contemporary issues / 
Naresh K. Malhotra. 
 - Upper Saddle River, NJ :  Prentice Hall,  2002. 
 - xxxiii, 685 p. :  ill. (some col.) ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Free student CD included: SPSS student edition 10.0 for windows. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. 
<br/><br/><label>ISBN: </label>0133768562 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2001055465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M288 2002 
<br/><br/><label>Dewey Class. No.: </label>658.83