The marketing research guide / 
Robert E. Stevens ... [et al.]. 
 - New York :  Haworth Press,  c1997. 
 - xv, 488 p. :  ill. ;  22 cm. 
 - Haworth marketing resources .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1560243392 (alk. paper) 
<br/><br/><label>LCCN: </label>96019070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35585 1997 
<br/><br/><label>Dewey Class. No.: </label>658.83