TY  - BOOK
AU  - Stevens,Robert E.
TI  - The marketing research guide
SN  - 1560243392 (alk. paper)
AV  - HF5415.2 .M35585 1997
U1  - 658.83 20
PY  - 1997///
CY  - New York
PB  - Haworth Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -