TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research : : online research applications / SN - 0131202642 AV - HF5415.2 .B779 2003 U1 - 658.83 21 PY - 2003/// CY - Upper Saddle River, N.J. : PB - Prentice Hall , KW - SPSS for Windows KW - Marketing research N1 - "SPSS student version 11.0 for Windows"--CD-ROM; Includes bibliographical references (p. 611-628) and index ER -