Yebbal, Makhlouf.   <br/><br/>
Introduction a ̀la publicite :  ce qui nous lie a ̀son objet / 
Makhlouf Yebbal; pref. de Jacques Seguela.  
 - Alger :  Ed. ANEP,   2000. 
 - 116 p. ;  18 cm. 
<br/><br/><label>ISBN: </label>9961903110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Sociology. <br/>Content analysis (Communication)--Periodicals.