TY  - BOOK
AU  - Yebbal,Makhlouf
TI  - Introduction a ̀la publicite{u00B4}: ce qui nous lie a ̀son objet 
SN  - 9961903110
PY  - 2000///
CY  - Alger
PB  - Ed. ANEP, 
KW  - Advertising
KW  - Sociology.
KW  - Content analysis (Communication)
KW  - Periodicals.
ER  -