Fletcher, Winston. <br/><br/>
Advertising :  a very short introduction / 
Winston Fletcher. 
 - Oxford ;   New York :  Oxford University Press,    2010. 
 - 140 p. :   ill. ;  18 cm.  
 - Very short introductions ;    234 .
 - Very short introductions ;    234 .
<br/><br/>Includes bibliographical references (p. 133-153) and index. 
<br/><br/><label>ISBN: </label>9781420067040 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2009011181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>RA1226   /  .N485 2010