TY  - BOOK
AU  - Fletcher,Winston
TI  - Advertising: a very short introduction 
T2  - Very short introductions ; 
SN  - 9781420067040 (hardcover : alk. paper)
AV  - RA1226   .N485 2010
PY  - 2010///
CY  - Oxford,  New York
PB  - Oxford University Press, 
KW  - Advertising
N1  - Includes bibliographical references (p. 133-153) and index
ER  -