Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - 4th ed. 
 - New York :  Routledge,   2010. 
 - 212 p. :  ill. ;  24cm. 
 - Communication series .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0203864557 0415873533 0415873541 9780203864555 9780415873536 9780415873543 
<br/><br/><label>LCCN: </label>2009043449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Marketing channels.<br/>Mass media and business.
<br/><br/><label>LC Class. No.: </label>HF5826.5   /  .K38 2010