TY  - BOOK
AU  - Katz,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
T2  - Communication series
SN  - 0203864557
AV  - HF5826.5   .K38 2010
PY  - 2010///
CY  - New York
PB  - Routledge, 
KW  - Advertising media planning
KW  - Marketing channels
KW  - Mass media and business
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
ER  -