Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 
Bonnie L. Drewniany, A. Jerome Jewler. 
 - 10th ed. 
 - Boston, MA :  Wadsworth,   2011. 
 - 328 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1424069076  9781424069071 
<br/><br/><label>LCCN: </label>2009943636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF5825   /  .J46 2011