Mahon, Nik. <br/><br/>
Art direction /  
Nik Mahon. 
 - Switzerland :   AVA Academia,   2010 
 - 175 p. :   col. ill ;    24 cm. 
 - Basics advertising ;  2 .
 - Basics advertising ;  2 .
<br/><br/> A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978294411214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advertising.<br/>Commercial art.