TY  - BOOK
AU  - Mahon,Nik
TI  - Art direction / 
T2  - Basics advertising
SN  - 978294411214
PY  - 2010///
CY  - Switzerland
PB  -  AVA Academia
KW  - Advertising campaigns
KW  - Advertising
KW  - Commercial art
N1  - A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.; Includes bibliographical references and index
ER  -