McQuail, Denis. <br/><br/>
Mass communication theory :    an introduction /  
Denis McQuail. 
 - 3nd ed. 
 - London :    Sage Publications,    1994.  
 - 352 p. :    ill. ;    24 cm. 
<br/><br/>Bibliography: p. [319]-337. 
<br/><br/><label>ISBN: </label>0803980698 0803980701 (pbk.) 
<br/><br/><label>LCCN: </label>87061113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90   /  .M35 1994