TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media research techniques / 
SN  - 080394179X
AV  - P91   .B44 1991
PY  - 1991///
CY  - Newbury Park, Calif. : 
PB  -  Sage Publications, 
KW  - Mass media
KW  -  Research
KW  -  Methodology
N1  - Includes bibliographical references (p. 142-143) and indexes
ER  -