TY  - BOOK
AU  - Rice,Ronald E.
TI  - The new media: communication, research, and technology 
SN  - 0803922728 (pbk.)
AV  - P96.T42   N48 1984
PY  - 1984///
CY  - Beverly Hills
PB  - Sage Publications, 
KW  - Mass media
KW  -  Research
KW  -  Technological innovations
N1  - Includes index; Bibliography: p. 305-342
ER  -