TY  - GEN
AU  - Neveen Galal Eldin Mohammed Yousef
AU  - Salwa Abdelaziz Kamel , 
TI  - Egyptian and american TV commercials : : A comparative linguistic study / 
PY  - 2006///
CY  - Cairo : 
PB  - Neveen Galal Eldin Mohammed Yousef , 
KW  - American
KW  - Egyptian
KW  - TV
N1  - Thesis (M.A.) - Cairo University - Faculty Of Arts - Department Of English; Issued also as CD
N2  - Television advertising is one of the dominant daily visual - auditory genres that fill hours of television timeIt provides ample data for relating language to its functions in general , and for studying some linguistic features that characterize the language of advertising in particularThis research attempts to compare American and Egyptian linguistic messages in TV commercials to determine and analyze the persuasive devices and the linguistic features that characterize eachIt investigates the linguistic differences and similarities between Egyptian and American TV advertising , with emphasis on the pragmatic functions of the isolated linguistic features , and focuses on the use of linguistic techniques to convey implicit messages in TV commercials in Egyptian Arabic
UR  - http://172.23.153.220/th.pdf
ER  -