TY  - GEN
AU  - Alaa Tarek Khalil AbdEllatif
AU  - Eldessuki H.AbouZeid , 
TI  - The marketing mix in an E - marketing context : As applied to five star hotel chains in Egypt / 
PY  - 2007///
CY  - Cairo : 
PB  - Alaa Tarek Khalil AbdEllatif , 
KW  - E - marketing context
KW  - Five star hotel chains
KW  - Marketing mix
N1  - Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration; Issued also as CD
N2  - The rate of internet adoption in the past few years by business organizations in general and service sector in particular has grasped both practitioners and theorists attention.Organizations used the internet primarily to extend their reach
UR  - http://172.23.153.220/th.pdf
ER  -