TY  - BOOK
AU  - Salma Karem Kolkailah
AU  - Ehab Abouaish , 
AU  - Noha Elbassiouny , 
TI  - The impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market / 
PY  - 2010///
CY  - Cairo : 
PB  - Salma Karem Kolkailah , 
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing
N2  - Corporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed
UR  - http://172.23.153.220/th.pdf
ER  -