TY  - BOOK
AU  - Miriam Refaat Bebawy
AU  - Guenter Lang , 
TI  - The effect of advertising on demand : : Empirical results for FMCGs in Egypt / 
PY  - 2010///
CY  - Cairo : 
PB  - Miriam Refaat Bebawy , 
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate studies and scientific Research - Department of Management
N2  - Pervious literature that discussed competition, the factors that determine it and ways of its measurement are a lot and diverse; they include many factors like the price of the product and its advertising (Kitchen 1989, 41). Advertising has long been perceived as a waste of resources by classical economists. Despite this fact, it has concluded that it has potential for an economic importance either as a form of insurance that brings about stability into the business environment or as a monopolizing agent, a tool that firms can utilize to have some control over economic processes
UR  - http://172.23.153.220/th.pdf
ER  -