Nesma Ammar
The factors influencing customers' complaining intentions within the Hospitality industry in Egypt /
Nesma Ammar ; Supervised Ehab Abouaish
- Cairo : Nesma Ammar , 2011
- 242 Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The area of customer complaints has received considerable attention especially within the service industry. Service failures are commonly practiced within the hospitality industry, thus customer dissatisfaction and its undesirable outcomes are automatically associated. This study examined the Egyptian customers complaining intentions within the hospitality industry