Mai Magdy Kamal Eldesouky <br/><br/>
Exploring viral marketing and its impact on consumer buying behavior with implications for Egypt /  
Mai Magdy Kamal Eldesouky ; Supervised Reham Elseidi 
 - Cairo :   Mai Magdy Kamal Eldesouky ,   2011 
 - 132 Leaves :   charts ;   30cm 
<br/><br/>Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management 
<br/><br/> Developments in marketplace due to change in consumers' requirements have made traditional marketing methods less efficient especially as they are no longer suitable to most products, services or industries. Innovative concepts are taking over and marketers should be aware of these innovative methods in order to attain the market and make proficient use of them so as to achieve the goals of effectiveness and success