Hala Mohamed Elsayed <br/><br/>
An inveatigation of the academic-practitioner divide in the field of marketing :   With implications for marketing education /  
Hala Mohamed Elsayed ; Supervised Noha Elbassiouny 
 - Cairo :   Hala Mohamed Elsayed ,   2011 
 - 196Leaves :   charts ;   30cm 
<br/><br/>Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management 
<br/><br/> When comparing between the real life practice of the profession of a marketer with the texbook material taught in the marketing academic field a lot of issues seem to arise that cause what researchers name the academic - practitioner divide . The specific nature of the divide is an irrelevancy problrem the reason behind its existence varies from marketing education techniques to academic marketing resaerch