TY  - BOOK
AU  - Nahla Hassan Eltabie
AU  - Ahmed Ibrahim Ghoneim , 
TI  - Effect of internal marketing adoption on the performance of the commercial banks in Egypt / 
PY  - 2012///
CY  - Cairo : 
PB  - Nahla Hassan Eltabie , 
KW  - Bank performance
KW  - Customer loyalty
KW  - Internal marketing
N1  - Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration; Issued also as CD
N2  - The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
UR  - http://172.23.153.220/th.pdf
ER  -