TY - BOOK AU - Nahla Hassan Eltabie AU - Ahmed Ibrahim Ghoneim , TI - Effect of internal marketing adoption on the performance of the commercial banks in Egypt / PY - 2012/// CY - Cairo : PB - Nahla Hassan Eltabie , KW - Bank performance KW - Customer loyalty KW - Internal marketing N1 - Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration; Issued also as CD N2 - The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance UR - http://172.23.153.220/th.pdf ER -