Perihan Adbelmohsen Salah <br/><br/>
The impact of characters based branding products on marketing to children /  
 أثر استخدام الشخصيات الكرتونية فى تمييز المنتجات على التسويق للاطفال 
Perihan Adbelmohsen Salah ; Supervised Ahmed Ibrahim Ghoneim 
 - Cairo :   Perihan AdbElMohsen Salah ,   2013 
 - 107 P. :   charts , facsimiles ;   25cm 
<br/><br/>Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration 
<br/><br/> Characters act as shorthand for brands and assist the communication process in developing brand relationships with kids as consumers and/or purchasers. Since children have much less developed analytical abilities than adults, the use of characters/brand logos in marketing them should be well eastablished  
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<br/><br/><label>Subjects--Index Terms: </label>Attitude  Buying Intension Character based branding Products